What are the biggest challenges for cannabis businesses right now?

The cannabis industry has changed a lot over the past few years, and I’m curious to hear from people who work in or follow the business side of the industry.

What do you think is the biggest challenge for cannabis businesses today? Is it marketing, competition, regulations, customer trust, or finding ways to stand out in a crowded market?

With so many brands entering the space, building a reputation and maintaining consistent product quality seem especially important. I’d be interested to hear what others in the industry have seen and what strategies they think are working best.