Cannabis marketing/branding/seo

Hello,

Looking for advice from anyone that does creative or marketing in cannabis!

I have worked in the cannabis industry in a few different ways, mainly on the retail side.

I have noticed a need for better branding for cannabis brands. They lack visual representation, especially the smaller growers trying to compete with the corporate brands.

I have also noticed dispensaries need help with marketing. Its so competitive and a lot of dispensaries dont employ SEO strategies from what i have seen.

Does anyone actually make money from this though? What do you do?

Thanks for the input!