I checked every NJ dispensary's Google reviews. Which state should I do next?

I scraped the public Google reviews for basically every licensed dispensary in New Jersey. 322 stores, around 214,000 reviews. Here is what actually stood out.

Almost everyone is a 4.8 or above. 94% of all reviews are five stars, so the number itself barely tells you which store is better. You have to read what people write.

What people complain about, in order: price is the big one by a mile, then the wait times, returns and refunds, dead vape carts and batteries, dry or stemmy flower (with the odd moldy or expired batch), and wrong or missing items on pickup.

What people praise: almost always the staff. A budtender who actually knows their stuff carries the reviews more than the product does.

A few things that surprised me:

- About 1 in 6 "reviews" is just a star with no text. Some stores sit on huge piles of those, which usually means they ask everyone to tap five stars at the register.

- Replying to reviews is all or nothing. 107 stores reply to over 90% of their reviews, while 21 never reply at all.

- You can see who has quietly gotten better or worse over the last 90 days versus their lifetime rating. A few well known names are clearly sliding.

I put the full breakdown here if anyone wants to dig deeper:

https://virtualbudz.com/case-studies/nj-dispensary-review-landscape

It shows the full NJ review landscape, including review count, star rating breakdown, recent review velocity, silent star only ratings, owner reply rates, photo reviews, county level comparisons, and some Google Maps ranking checks against nearby competition.

So, which state should I do next? Drop one in the comments and I will run it. And if you run a dispensary in NJ and want to see how you stack up against your competitors, let me know.