Scaling Our Cannabis Inventory Tool - Advice on Hiring Sales Reps for Dispensaries?

Hey everyone! I work with a tool that’s helping a handful of large Southern California dispensaries manage their inventory. To explain what the tool does simply - it takes all the messy POS data into a simple tool that lets them know what to stock, how much inventory to keep on hand (so they're not overspending), and what products to drop and replace with.

Anyways I'm considering expanding to a handful of new shops and bringing on sales reps. For those who’ve hired in the cannabis industry, what’s worked best for outreach. I’m selective about who to work with, and I’d love insights-whether hiring industry insiders or green sales reps is best. If anyone’s curious, happy to share more privately. Thanks!