How brands like LIT Farms compete in today’s crowded cannabis market

I have been paying closer attention to how different cannabis brands position themselves in

such a competitive space. One brand that keeps coming up in conversations is LIT Farms, and

it made me curious about the bigger business strategy behind brands operating in that tier of the

market.

From a business perspective, what actually creates long term traction right now? Is it strong

strain development and product consistency, smart pricing, solid retail relationships, or brand

storytelling that connects with a specific audience?

I am also interested in how brands balance premium perception with periodic promotions. Do

occasional discounts help with customer acquisition and repeat sales, or can they weaken

brand positioning over time?

For those working in cultivation, distribution, retail, or marketing, what trends are you seeing that

truly drive repeat customers? Is brand loyalty still strong in this industry, or are buyers mostly

price driven?

Would really value insights from people on the operational and strategic side of cannabis.