How do you position your dispo against local competitors?

There is a strategic marketing framework that helps retail players define positioning

Its called the EST Model, the core concept is that rather than attempting to be everything to everyone, a business should focus on one of six "est"

Six est:

CHEAPEST: lowest price per mg, deals, bundles. Ppl come cuz $30 gives more here

BIGGEST: widest menu under one roof. One trip no second stop

FASTEST: online order, express pickup, closest to home, quick delivery

HOTTEST: exclusive drops first, rare genetics, limited stuff you cant get elsewhere

EASIEST: easiest shopping experience. Walk in confused walk out knowing exactly what you need

EXPERIENCE: the visit itself is the product. Best experience of interaction online & offline, vibe, lounge, events

You pick 1 primary and 1 secondary. Thats it

How do you guys position your dispensary? Do u think positioning is even some kind of game changer or just marketing bullshit?