Trump signs executive order to expedite marijuana rescheduling

https://thehill.com/homenews/administration/5655160-marijuana-rescheduling-trump-executive-order/

The real unlock is 280E eventually going away (once rulemaking is done), which means marketing starts getting treated like a normal business expense again. Not free… just less survival-math.

That opens the door to doing things that were hard to justify before:

• letting campaigns run long enough to learn
• focusing on retention instead of nonstop promos
• investing in channels like SEO that don’t spike fast but compound
• measuring what actually drives incremental revenue, not just clicks