Not Just Smoking: Exploring Tinctures, Topials, and Other LowKey Cannabis Formats

Ive been noticing more folks in SF looking for cannabis options that dont involve smoking or vaping, whether for discretion, health reasons, or just wanting to try something different. It’s got me thinking about how we, as industry folks, can better educate consumers on alternatives like tinctures, topicals, edibles, and even capsules.

For example, tinctures are sublingual drops that kick in faster than edibles, usually within 15 to 45 minutes, and allow for really precise dosing. They’re great for microdosing or if you just dislike the taste of most edibles. Topicals like lotions, balms, and patches target localized discomfort without any psychoactive effects, which makes them perfect for athletes or anyone seeking relief wthout the high. And capsules are discreet, pre-dosed, and tend to offer longer-lasting effects, which can be ideal for incorporating cannabis into a consistent wellness routine.

But here’s the thing: these formats often get overlooked because they’re less familiar, or because the onset and effects aren’t as immediate as smoking. How do you all approach educating customers about these options? What metphors or comparisons do you find helpful, like explaining that tinctures are sort of like a quick-acting tea while edibles are more like a full meal?

Also curious about challenges. Do you find consumers hesitant due to pricing, uncertainty about dosing, or just not knowing where to start? How do you demonstrate the value of these products compared to traditional flower or vapes?

Here in SF, Ive seen a growing interest in topicals among older adults and tinctures among professionals looking for a fnctional, daytime option. Would love to hear how it’s playing out in other markets too.