What's the biggest problem in cannabis wholesale right now?

Genuine question for anyone working cultivation or distribution in California (or any legal states tbh).

My brother and I just launched a free wholesale platform after spending 10+ years watching farmers get screwed by information gaps and platforms charging fees to sell their own product. So we built BulkMarket (https://bulkmarket.app or available on the iOS app store).

It instantly verifies California licenses against the DCC database, connects cultivators and distros directly, and shows transparent media and pricing so nobody's working blind. The wholesale side of this industry has serious structural problems and we're trying to fix them without adding another layer of fees.

But I'm curious what problems other operators are dealing with that aren't getting solved. Information asymmetry? Trust and verification? Something else? Not looking to sell anyone, just want to understand if we're solving the right problems or if there are bigger issues we're missing.