CBD Gummies for Sleep

Hey everyone, hope this is okay to post here.

This guy i'm seeing keeps talking about how he wants to get into the CBD business ... specifically CBD gummies for sleep and relaxation. Apparently his uncle did something similar and has been doing pretty well with it, but they’re not on great terms so he’s not asking him for help or mentorship.

He doesn’t use Reddit (or social media in general lol), but I do ... and I’ve been lurking here for a while and seen how tough this business can be. I don’t want to discourage him though, and I’d like to be able to tell him something supportive the next time we hang out.

So my question is: are there any CBD gummy brands that are actually known for being great for sleep/relaxation that he could maybe study or use as a reference point? Not to copy, of course, but just to understand what’s working, branding-wise, formula-wise, etc.

Sorry if this is a weird ask ... I’m not in the biz myself, just wanted to throw it out here and see if anyone had insight or suggestions.