Is “Brand Loyalty” in Cannabis a Myth? Or Are We Just Marketing It Wrong?

After a few years in the industry, I’ve noticed that customers seem way more loyal to price and potency than to any specific brand. We’ve poured resources into flashy packaging, merch, and strain names but most buyers just want the best deal on the highest % THC. Even brands that go viral seem to fizzle out once the promo deals end.

Are we barking up the wrong tree trying to build “brand love” like Nike or Red Bull? Or is this still an early-market issue that’ll shift as consumers mature?