We helped a dispensary grow from $960 to $56K/month using Google Ads — here's how we made PPC work in cannabis

Running Google Ads for cannabis is tricky — most ad accounts get flagged or shut down for policy violations.

We spent over 2 years quietly testing cannabis PPC strategies under the radar and finally dialed in a system that works. Here's what we saw from one of our dispensary clients:

📈 Revenue growth:

• Month 1: $960
• Month 3: $17,339

• Month 6: $56,588

  How we did it:

• Compliant landing page funnels: No product claims or restricted language in ads. All traffic routed through buffer pages that guide users to the main store.

• High CTRs: Consistently maintained 4.5% – 5.3% click-through rates over the first 3 months.

• Strategic extensions: Used price, callout, offer, and device-specific ad extensions to dominate page 1 — even outranking Weedmaps in local impressions.

• Manual bid control: Adjusted bids based on peak delivery hours, competitor behavior, and user intent.

• Search term research: Targeted keywords that real buyers actually search when looking for cannabis delivery.

We kept a constant pulse on policy changes and adjusted often — that’s the only way to stay compliant.

If anyone’s trying to figure out how to apply this for their brand or just wants to bounce ideas around, I’m happy to hop on a call and break down what we did in more detail — no strings attached. Just been through it and know how tough it is to navigate paid ads in this space.