Is the “Race to the Bottom” in Flower Pricing Permanent or Just a Phase?

In nearly every rec market, we’re seeing wholesale flower prices tank. Oregon, California, Michigan, same story: oversupply, limited shelf space, and brands undercutting each other to stay alive. Retailers are moving units, but cultivators are getting squeezed hard. Do you think we’ll see a rebound? Or has flower officially become the loss-leader to funnel customers toward vapes, edibles, and branded goods? Would love to hear from folks in cultivation, retail, and brand development. How are you adapting? Are you leaning into vertical integration, pheno hunting, microdrops or just riding it out?

submitted by /u/karisterinyo to r/weedbiz
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Published: 2025-07-07T09:46:19+00:00

Link: https://www.reddit.com/r/weedbiz/comments/1ltpzu8/is_the_race_to_the_bottom_in_flower_pricing/