What Are the Best CBD Brands?

Got a friend who has this idea of launching his own CBD gummy line — starting small, probably DTC-focused at first. I’ve been helping him do some early research, and we’re trying to figure out which brands are actually doing it right — not just hype, but quality stuff that people trust and keep coming back to.

Looking for suggestions on brands that are solid across the board — good formulation (taste, texture, dosing), clean COAs, solid branding, and ideally a business model that isn’t completely propped up by venture capital.

Basically, who’s out there that’s worth studying as a blueprint or at least some inspiration? Could be big or small — just looking for CBD brands that actually seem to know what they’re doing.

Appreciate any recs.