Free Template - 420 Marketing Playbook

Hey all—I'm part of the team over at MediaJel, and we’ve been helping dispensaries and cannabis brands get ready for 4/20.We know this time of year can get hectic, so we put together a free 420 Marketing Campaign Playbook to make planning a little easier.It’s designed for cannabis businesses looking to build a full-funnel campaign (not just a one-off promo blast).

Inside, we included:

• A step-by-step marketing strategy: awareness → conversion → retention
• A campaign timeline and checklist to stay on track
• Real ad examples and messaging ideas
• Tips on using SMS, MMS, geo-targeting, and more
• A reporting template to help track what’s actually working

It’s free to download, no fluff—just helpful tools and ideas we’ve seen work. If you’re still pulling your 420 plan together (or want to add a few new ideas), you can check it out here.

Happy to chat or answer any questions if you’re working through campaign stuff right now!