How much does packaging actually influence sales? Looking for real-world insight.

Lately, I’ve been testing out different packaging styles for flower and pre-rolls, but my sales volume isn’t quite high enough yet to tell what’s really making the difference.

For anyone who’s gone through the white labeling process or invested in custom packaging design —
Did it noticeably affect how well your products sold?
Was there a clear difference in customer response or reorder rate once the look and feel improved?

I’m trying to decide whether it’s worth investing more into branding and design right now, or if the product quality alone carries more weight.

Would love to hear from anyone who’s been through this — especially from a retail or wholesale perspective.