Hey everyone! If you’re selling cannabis products online, here are a few pointers to take note to improve overall conversions:
- Make it easy for customers to find exactly what they want. Clear product categorization and simple menus can reduce confusion and cart abandonment.
- Providing short but informative product descriptions, dosage guides, and FAQs will keep buyers engaged and positions you as a go-to resource for info.
- Because cannabis products can be confusing (strains, potency, etc.), clear navigation and product categorization are crucial. So make it easy for users to find products with the correct filters, for example, THC/CBD percentages, or flavor profiles. Remove any guesswork, and you’ll see fewer abandoned carts.
- The number one thing I can't stress enough is email marketing... Build an email list with your product promos & educational content. And additionally a must have is an automated abandoned cart reminder that will for sure recover lots of lost sales.
- I think the last one I'd like to emphasize is to actually use analytics tools to identify bottlenecks and user dropoffs. Whether it’s site speed or confusing button/element/image placement, the data will show you where to focus on improvements.
If anything, I’m Here to Help:
I’m a conversion rate specialist who’s focused on helping businesses in the cannabis industry grow their revenue. By digging into your analytics and user behavior, I pinpoint exactly where customers drop off and then develop actionable strategies to address those sticking points.
If you’re looking to:
- Increase online sales
- Build long-term customer loyalty
…I’d love to chat and see how I can help! Feel free to comment below or send me a DM if you want to explore growth opportunities and start turning more clicks into conversions.
Best of luck with your businesses, and happy (and responsible) selling!
