I’ve been diving deep into cannabis market research and found something wild: Super Boof was named Strain of the Year 2024 by Leafly, which typically signals a massive surge in demand. But here’s the kicker—nobody seems to be selling it.
I did a full analysis using multiple data sources, and here’s what I found:
1. High Demand, Low Competition
- Google Trends shows Super Boof consistently outpacing other strains in search interest, even compared to Leafly’s 2023 Strain of the Year, Permanent Marker.
- Search spikes are steady, showing sustained interest over time, not just a one-time buzz.
- SEMrush Data:
- 22,200 searches per month for “Super Boof Strain.”
- Low keyword difficulty of 29, meaning there’s little competition to capture this traffic.
- High commercial intent, showing that people searching for Super Boof are ready to buy—it’s not just curiosity.
2. Product Availability: A Major Market Gap
To see if demand matched supply, I cross-referenced this with Alpine IQ product sales data and found:
- Super Boof doesn’t even crack the top 2000 cannabis products sold.
- The highest-ranked Super Boof SKU is at #2286, and most are buried in the #20,000+ range.
- Meanwhile, other high-search volume strains like Cereal Milk (#1) and Pineapple Express (#9) dominate the market, proving that demand translates to sales—if the product is available.
3. Leafly's Influence: Kingmaker or Overrated?
This raises a bigger question: Is Leafly still the kingmaker it used to be?
- They crowned Super Boof as Strain of the Year, yet the market hasn’t responded.
- Despite Leafly's endorsement, product availability is practically nonexistent.
- Is this a sign that Leafly’s influence is waning, or is the industry just slow to react?
4. Should Brands Pay Leafly for Awareness?
- If Leafly can’t drive sales for their top pick, is paying them for brand awareness still worth it?
- Or is the real opportunity in using SEO and social media to capture search volume and commercial intent that’s already there?
- In this case, Super Boof is clearly in demand, but consumers are being failed by availability—not awareness.
5. How I Found the Opportunity
This analysis wasn’t just luck—I used a triangulated research method to get a full picture:
- Google Trends for demand and interest spikes over time.
- SEMrush for search volume, keyword difficulty, and commercial intent.
- Alpine IQ for product availability and sales performance data.
- Cross-referenced search volume with product sales to identify a major demand-supply gap.
6. Market Opportunity or Industry Miss?
- There’s a massive demand-supply gap for Super Boof. Cultivators and dispensaries who act fast can corner an underserved market.
- But if Leafly’s endorsement isn’t moving the needle, it might be time to rethink traditional cannabis marketing strategies.
7. Why This Matters
- This isn’t just about Super Boof—it’s about understanding how to spot market gaps using data.
- High search volume + low product availability = huge sales opportunity.
- This method can be used to find gaps for other strains, products, or categories in cannabis.
8. Questions for the Community:
- Is Leafly still worth the investment for brand awareness, or is the industry moving on?
- Why do you think Super Boof is so hard to find despite massive interest?
- Is anyone else seeing this disconnect between Leafly hype and product availability?
9. Want More Insights?
I specialize in cannabis digital marketing research and have experience with:
- SEO and search volume analysis
- Product sales data evaluation
- Identifying demand-supply gaps
If you’re curious about other strains, products, or market opportunities, drop a comment below!
I’d love to hear your thoughts, questions, or ideas for further research.
