Premium vs Legendary where is the line? Discussions

Hypothetical situation a friend is in…

My friend is having thoughts about the idea of legendary cannabis …. Not just premium cannabis.

In Canada following all health Canada regulations and licensing , my friends products do really really well. They sell products in fancy glass jars, and perfectly rolled joints. It’s all higher priced stuff , and sells out of stock surprisingly fast.

What defines Legendary cannabis?

Is it too bold to plant a flag in the claim Legendary cannabis? In regards to brand image?

I know it’s a bold claim to make, but the question is…

(tldr) What do you expect if you’re buying legendary cannabis?